Engaging testimonial video content is the feature of a digital solution created to attract midwives to New Zealand’s Midland Region.

Midland District Health Boards



  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
Midland DHB group is struggling to fill midwifery vacancies and commissioned Adcorp to create a microsite to promote vacancies and the region.

There is a dire shortage of midwives in NZ and Adcorp’s solution places Midland DHB group a step ahead of the competition by creating the first website dedicated solely to midwifery recruitment.

The site is easily adaptable and can be used for other hard-to-fill roles in the future – intro video, domain and intro content only changes required.