A recruitment campaign by order of the Queen!

WA Police

CHOGM campaign

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
When Perth was appointed to host CHOGM in 2011, there was a need to recruit an additional 90 Police Officers.

In conjunction with Western Australia Police, Adcorp developed a media channel and planning strategy that utilised print media, digital, radio and television.

This recruitment campaign received the gold medal at the 2011 Pacific Area Newspapers Publishers Association (PANPA) Awards in the category of  'Best Integrated Campaign'.