Arden Homes approached Adcorp to strengthen their brand awareness and promote Arden as the trusted homebuilding partner.

A targeted approach

Adcorp conducted thorough research and held a workshop with Arden to understand their business and what sets them apart from their competitors. Based on the information gathered, Adcorp executed a targeted media plan that focused on digital advertising.


Using new creative highlighting Arden’s distinctive design and affordable luxury, Adcorp’s media plan included:

  • Google – AdWords Search, Display and Remarketing. Both keyword and contextual targeting were used.
  • Facebook advertising targeted using Facebook’s audience breakdown of age, income, home ownership and recent searches.
  • MCN – Using location targeting, ads were served to those who were within the vicinity of Arden’s display homes and its competitors.
  • REA – targeted based on users’ search on property within Victoria’s South Eastern suburbs, South Western suburbs and the Northern suburbs.


  • YoY results show a 10% increase in new users and 11% increase in website traffic
  • Bounce rate has reduced by 36.61%
  • Within 2 months of the campaign commencement, the results of all channels have surpassed the industry benchmark CTR
  • The Google campaign has been effective and cost efficient with average CPC of $0.69
  • Using MCN has been effective in capturing the right audience at the right time, the number of clicks has been over-delivered by 160%
  • Facebook campaign has also been extremely successful, delivering CTR of 3.55% and CPC of $0.28