BJE Inspired Branding
BJE Inspired Branding
BJE Inspired Branding

A creative pitch that nailed it!

Colonial First State

BJE Inspired Branding


  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
In the marketing of the leasing of a new tower, the big idea was to ‘own the corner’.

The name b|e came from the streets - Bourke & Elizabeth. This abbreviation, not only helped define this iconic location, but also created a verb that became the lead part of campaign headlines… b|e inspired, b|e impressive, b|e green…

A simple yet powerful idea with clean, elegant design that used metallic silver in various print and digital media, highlighted this sophisticated leasing opportunity.