Octavia Residential Marketing Campaign
Octavia Residential Marketing Campaign
Octavia Residential Marketing Campaign

Red leather cuts through for boutique apartment development, St Kilda.

CEEJ Developments

Octavia Residential Marketing Campaign


  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
The Octavia Apartments will be a landmark St Kilda development with true architectural presence and a luxurious interior style. This boutique offering will be limited to 33 apartments and have a dramatic style that appeals to a select market.

With the use of an upholstered red leather background as the signature look for this campaign, Adcorp’s design achieved cut-through, reinforcing the strong interior colour schemes of these luxurious apartments.

Collateral for the campaign included:  eDM and printed launch invitations, a 12 page brochure, press advertising, building site signage, a landing page and mobile landing page.