An interactive carbon emissions calculator for UEFA's Euro 2016 football event.

Climate Friendly / UEFA

Climate Friendly: UEFA Euro 2016 Eco Calculator

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
In 2015 - Adcorp worked with Climate Friendly and their carbon offset partner UEFA to create an interactive carbon emissions calculator for UEFA's Euro 2016 football event. 
 
Adcorp helped design and build the tool to educate revellers attending the event of emissions generated by their Euro 2016 journey. Using the UEFA brand guidelines, Adcorp produced a simple, easy to use ‘app style’ microsite. Using Google API to generate km distance, this was converted to a carbon amount and in then turn, a Euro amount. A payment gateway was then set up to allow fans to complete payment and enter a competition to win Finals tickets!
 
The solution won SILVER  |  UEFA ECO CALCULATOR: WEBSITE - ENERGY 
SILVER  |  UEFA ECO CALCULATOR: WEBSITE - ENVIRONMENTAL AWARENESS at the W3 Awards 2015.