Westpac: Graduate Program

A VIP attitude in an online approach for Generation Y

Westpac Group

Graduate Program


  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
Westpac Group’s graduate program gives the opportunity for graduates to spend time in a variety of different business areas. We came up with the 'Access All Areas' campaign to instantly communicate the diverse opportunities available through the program.

Our digital creative along with other marketing elements were based on exclusivity and opportunity. A new graduate-specific website included online films and a variety of other engaging information to attract and inform top-shelf graduates.