Rio Tinto: Graduate Campaign
Rio Tinto Graduate Campaign: My Life Rocks
Rio Tinto Graduate Campaign: Want your life to Rock?

Rocks get Rio Tinto’s graduate brand rolling!

Rio Tinto

Graduate Campaign


  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
Adcorp worked with Rio Tinto to take a global graduate recruitment strategy and tailor it to appeal to local markets while recognising the vastly different cultures the campaign had to appeal to.

The ‘My Life Rocks’ campaign used deeply personal stories about the graduate experience at Rio Tinto. This gave the campaign cut-through as university students always want to hear the ‘real’ story from real people.

We used interactive and engaging platforms including exhibition stands, themed giveaways, staff uniforms, QR codes linked to video testimonials, brochures and e-marketing materials including website content flash banners and targeted media placements.