Property developer Finbar, engaged Adcorp to manage the launch of Subi Strand apartments located in the heart of Subiaco, Perth. The objective was to create awareness, drive traffic to the website, generate enquiries and ultimately convert sales of 245 apartments.

A strategic approach

Adcorp created a name and brand identity to reflect the mixed-use nature and artistic characteristics of the development’s location. Incorporating emotive taglines and fresh, modern brand elements, the campaign came alive to engage and attract the target demographic.

Adcorp delivered: demographic and geographic research, name, logo, brand extensions, marketing campaign strategy, media planning and buying, brochures and marketing collateral, digital design, tv, video production, outdoor advertising, sales office design and on-site signage.


  • 70 apartments sold within the launch week.
  • 1 in 65 people who visited the website invested a minimum of $450,000.