Oranga Tamariki engaged Adcorp to attract forty-two Social Workers across New Zealand within a tight deadline of three weeks.

A creative approach

Adcorp proposed to create a campaign website that would work as a content hub for media activity.

Conceptual ideas for the microsite were delivered including introductory copy, tagline options and creative direction. Adcorp tested the options with three key audiences; Social Workers, the Youth Advisory and students studying social work.

The tagline ‘Help change the way we protect our tamariki’ was selected to drive the creative messaging.

Paid media

A supporting media campaign included Google AdWords, Google Display Network, Facebook Sponsored Posts, Kiwi Health Jobs and newspaper advertising.