Department of Corrections print ads

Changing lives requires finding leaders with true passion…

Department of Corrections

'Lead the Change'

ADCORP DID

  • Advertising
  • Branding
  • Creative / Design
  • Digital / Social
  • Events / PR
  • Media Planning
  • Photography
  • Print
  • Promotions
  • Research
  • Strategy
  • TV / Video
The Department of Corrections has recently undergone a transformation in the way it delivers its highly important services. Therefore, they needed to attract outstanding people prepared to take on the challenge of leading this new era of change.

The roles which were required to be filled ranged from General Managers, through to Directors and Regional Managers. It was imperative that the advertising both explained the aims of this new leadership structure and also touched briefly on the requirements of the individual roles.

Along with print and job board advertising, a campaign webpage was developed in order to have one central location for candidates to get further information specific only to these roles. It also gave an opportunity for the Chief Executive to share his values and unique vision for the future of the Department of Corrections.