Colliers International required a creative Information Memorandum for the sale of 658 Church Street - significant property in the Richmond business hub. The objective was to stimulate interest, encourage enquiries and ultimately, a successful sale of the property.

A creative approach

Adcorp’s creative solution was a highly visual; image heavy Information Memorandum using iconography and photography throughout to highlight key selling points. The look and feel was contemporary and fashionable.

The high-level creative was then taken to market in a campaign which included print advertising, online listings and an EDM.

Adcorp also professionally translated the IM for offshore markets.

‘The marketing campaign was undertaken in a most professional and harmonious association which resulted in the presentation of multiple offers and ultimately a record breaking result.’

Chris Glass,
Director, Property Bank Australia


The property successfully transacted for $44.65 million to a local investor in May 2017.